+44 (0) 158 246 3479 
 
 

FREE 

10 tips when thinking about research 
1. Survey Survey Survey 
 
2. Always outsource your problems to an agency you can trust 
 
3. Go Digital 
 
4. Avoid Stupid Research: many research exercises are pointless tick-box exercises 
 
5. Avoid Boring Research: where no-one cares about the results 
 
6. Always conduct Acute research: the insights could be transformational 
 
7. Start thinking from the end - Analysis: what do you want to discover? 
 
8. Questionnaire Design: make sure questions will provide answers you want 
 
9. Explore alternative means of data collection: if possible dismiss analogue 
 
10. Implementation of Findings: don't use same research company 
 
11. Inverse synergy - One size doesn't fit all 
Designed and created by it'seeze