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10 tips when thinking about research

1. Survey Survey Survey

2. Always outsource your problems to an agency you can trust

3. Go Digital

4. Avoid Stupid Research: many research exercises are pointless tick-box exercises

5. Avoid Boring Research: where no-one cares about the results

6. Always conduct Acute research: the insights could be transformational

7. Start thinking from the end - Analysis: what do you want to discover?

8. Questionnaire Design: make sure questions will provide answers you want

9. Explore alternative means of data collection: if possible dismiss analogue

10. Implementation of Findings: don't use same research company

11. Inverse synergy - One size doesn't fit all